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A good video editing software can help you showcase your products in every way by producing professional campaigns on platforms like Instagram, Facebook, YouTube or wherever you share branded videos. There are some easy-to-use free video editing programs that can help you stand out from your competitors.
A well-produced product video is a more engaging form of content marketing than just images and can reduce consumer reluctance to buy. According to online publication Small Business Trends, e-commerce product videos can increase conversion rates by up to 144%.
Below, we’ve compiled a list of the best free video editing software on the web, as well as some affordable paid versions. Every operator has their own needs, so we’ve reviewed some of the most useful features of each tool.
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There are many desktop-based editing programs available for businesses that want to create ads. The biggest advantage of free video editing software is that it has more features than most mobile video editing apps.
If you’re looking to edit your ads on a budget, check out our list of free video editing software you can use to edit long-form content for your YouTube, e-commerce site, or any other type of platform:
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Lightworks has a simple and intuitive interface that makes it easy to use. Lightworks also offers an extensive collection of video clips, making it one of the more accessible and affordable Linux video editing software options on this list.
Lightworks has a host of original stock videos and licensed music tracks that you can use with any video you edit in the program, so you can make any commercial video look great.
VideoPad is a great free option for anyone who wants to create high-quality videos without spending a fortune. With VideoPad, you’ll find a variety of simple and easy-to-use features such as 3D video editing and a sound effects library for video creation and styling experiments.
You can edit your video with special effects, overlays, text and transitions, as well as color correction and sound effects. Then quickly and easily export all your finished videos to YouTube, Facebook, Google Drive and other mobile devices.
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The only downside is that it can be too easy for advanced video editors. It doesn’t have as advanced features as some of the other free video editing software on this list, but it does come with options for adding lighting effects, tweaks, text, and image overlays, there’s more than enough here to be worth it. free download. .
If you don’t have much experience with video editing, HitFilm Express might sound a bit advanced at first – it’s used for making Hollywood movies – but it’s worth learning because it’s one of the best. There are free video editors. (HitFilm asks you to share your social media status information when you download the software, but it’s a small price to pay.)
HitFilm includes animation tools that allow you to create and edit audio and video transitions without having to create composite images, which saves a lot of time in editing.
DaVinci Resolve combines professional 8K editing, color correction, visual effects and post-production audio into one production tool, making it the software of choice for many professional editors, movies, TV shows and commercials.
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DaVinci enables online and offline editing, and its high-performance playback engine saves time in editing and encoding, even for processor-intensive file formats such as H.264 and even RAW. The advanced features of DaVinci Resolve may be too much for some users, but the free version is perfect for more advanced projects.
VSDC’s desktop video editing software is available in both free and paid versions. Even though the free version has reduced features, video editing still comes with full VSDC – mask tools and color key functionality for video effects – including green image.
If you can afford the full version, the tool’s tools expand to include video stabilization, powerful production effects, slideshow/presentation capabilities, 3D diagram models, and social media live streaming.
OpenShot’s easy-to-use interface makes it a great video editing program for beginners. More complex tools offer more editing features, while OpenShot’s intuitive interface and minimal design are perfect for simple editing.
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An effective choice for small businesses, OpenShot is best for resizing, scaling, cropping, capturing and rotating clips. It also offers video processing, frameshifting, time mapping, audio editing, and real-time viewing.
Shotcut is an open source, cross-platform video editor with lots of videos. It also supports various formats such as FFmpeg, 4K, ProRes and DNxHD. One caveat, though – Shotcut was originally designed for Linux, so some may find the interface a bit odd. Despite this, he is still the first editor.
Shotcut also offers extensive audio editing options, making it perfect for audiophiles. Fine-tuning tools allow users to adjust bass and treble, create bandpass filters, adjust gain, add dynamic compression, and more.
Blender video editor is a free and open source 3D rendering package. It includes features that aid modeling and provide 3D animations. The software is a collaboration between hundreds of developers around the world. A large community of users provides Blender software with a complete set of tools.
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Blender was designed as a 3D animation package, but comes with a functional video editor that should meet the needs of most users. It can also handle more complex edits like video masking, making Blender a great choice for more advanced projects that can include an easy-to-use video editor and 3D animation for beginners and advanced users alike.
Movie Maker 10 is an ideal Windows video editing program for those who want to go back to the basics. Great for quick edits to short videos that need to be done right away.
Movie Maker 10 comes with a free version that includes video and photo editing tools, as well as the ability to add captions with customizable fonts and colors.
The popular iMovie standby comes with Mac OS. Like many native Apple apps, iMovie is simple, using a drag-and-drop interface to move files from your device to your workspace. An easy way to create powerful videos to boost your YouTube marketing.
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The main advantage of iMovie is that the files can be stored in the Apple cloud, which means you can work on your project from iPhone, iPad or Mac. iMovie is also regularly updated so you can look forward to new features and improvements.
A great online video editor for Chromebook users, Magisto uses artificial intelligence to create video content in minutes. You only need three things: choose the editing method, add a photo and add an audio file. Magisto automatically edits and converts your videos. You can also suggest music that fits the style and theme of the movie, or you can use your own.
For example, it’s useful for creating videos at scale if you’re starting a YouTube channel for your business and want to streamline the creative process. Also, if you want to see how many people watched your video, the app has a simple info panel built in. It is a popular video editing tool that has more than 90 million mobile users and continues to grow.
Free. Premium and Professional subscriptions start at $4.99 per month and provide access to more editing tools. Magisto’s free software is available online, no download required.
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WeVideo is the best cloud-based online video editor for businesses, educators, students and general consumers. You can access the Internet from anywhere: home, work, school, etc. All files are stored in a secure cloud where you can edit, view and share videos in minutes.
With WeVideo you can add cool features like green screen for a professional look at no cost or hassle. It also has over a million media stocks, from videos to images and audio files, all royalty-free when you purchase a business plan. Even in the free version, you can easily create videos with unlimited storage for social media, web and mobile screens and without any downloads or software installation.
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