Application Tapping Bbm – Update: BlackBerry says it has pulled the leaked Android app, and the iOS app has stopped launching because the request caused “issues” with its servers. Still working for those who downloaded the iOS version.
Many say it’s long overdue, but BlackBerry’s BBM messaging service has finally arrived on iOS, where it’s launching in the Asia-Pacific region. The app was supposed to be available on Android at 7 a.m. ET, but is still available on the Google Play Store.
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Many of us are familiar with the service – I personally used it a lot between 2008 and 2011 – but how has it changed now that it’s a cross-platform service?
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In short, you can expect a basic initial iteration of the messaging app that looks like the rest, but has a strong base of 60 million monthly active users — according to BlackBerry.
With so many messaging apps on the market today, BBM really only appeals to a few people: those who have friends who use BlackBerry smartphones, those who recently ditched BlackBerry devices, or those who want to recapture some nostalgia. . / Curiosity. .
(Personally, I only used corporate BlackBerry IDs – I’ve long since lost them.)
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The bottom bar lets you navigate between chats, contacts, and groups. BBM includes profiles with your nickname, latest status and profile picture located at the top of the screen.
If you are not a current and active user, it will start blank at this point, as will your friends count.
You can invite users to connect in four ways: SMS, email, BBM PIN, or by scanning their barcode (also known as QR code).
Like the standard BBM app for BlackBerry, people can enter your PIN or barcode and ask them to add you too.
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In addition to one-on-one chats, BBM offers multi-person chat (you can invite additional users from an existing one-on-one chat) and groups like mini social networks. Most of this is common to all messaging apps.
Additional options can be found on the left and right menu bars, and will be packed with new features as BlackBerry improves the app.
In addition to basic text chat, you can send voice messages (push to talk) and pictures. There’s a “ping” feature that alerts the person with a Facebook poke-style reminder to let them know you’re there.
Unfortunately for Asian and Path fans, there are no stickers – but you can use emojis if you want to express your feelings through pictures.
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(Yes, the only person I know who uses BBM in 2013 is my dad – who also uses WhatsApp and Blaine, and is “seriously” considering ditching his BlackBerry for someone else.)
Like other messaging apps, BBM features social network-like groups where users can discuss specific interests and hobbies.
Groups can be set up easily from the menu – although there doesn’t seem to be a setting for inviting existing contacts to join, instead you can invite people with just a PIN or barcode. Maybe this is a bug that Blackberry is fixing?
It consists of four components: Chats, Photos, Lists, and Events. So, in effect, they act like a Facebook group.
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The second feature, a social network style feature, is profiles, which, again, are a big part of other apps like Line or WeChat.
You can see all your friends’ updates from the left-hand bar, which groups them together like a Facebook-style timeline.
BBM also allows users to broadcast specific messages to specific contacts, which can be found in the right sidebar. So, if you have something special to say to certain people, you can do it without informing all your contacts.
That bar on the right has a bunch of options, including settings that let you toggle between options within the app, including whether or not to show your location and time zone, music status updates (coming soon), and more.
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BBM is more developed on the BlackBerry platform, and this iOS-Android version is an initial launch effort.
BlackBerry announced this week that it will soon offer BBM channels. The company markets the feature as a way to connect friends, strangers, brands, and celebrities over common topics, but it could also become a lucrative marketing channel, as Lane et al.
The company also says that video and audio calling — two big features that are notably absent at this point — will come in a “future version” of the Android and iOS apps.
There is nothing innovative about BBM. Kik, Tango, and Asian messaging apps like Line, Kakao Talk, and WeChat are moving into gaming and content platforms, but BlackBerry is firmly committed to connecting people.
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While it’s more feature-rich than WhatsApp, that’s true of most apps, because WhatsApp’s appeal remains simple: it lets even moms and grandmas use it. On this front, BBM is likely to be more confusing for tech-savvy users due to its wide variety of options and menu rows.
If you have friends who still own BlackBerry devices, this could be an interesting option. But most people don’t wait for it and use WhatsApp (among others) to communicate with friends across multiple mobile platforms.
It is true that WhatsApp (300 million monthly users), WeChat (235 million monthly users) and others are far ahead of BlackBerry and its 60 million users, but BBM is important to BlackBerry for its sales.
The company’s smartphones lag behind Android, iOS and Windows Phone devices for most consumers in the West and Asia, but messaging apps are popular and BBM has a healthy group of users who send and receive 10 billion messages a day.
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If it can gain some traction as a cross-platform app — or even maintain its current numbers — BBM could become an attractive part of a BlackBerry purchase or a unique asset for sale. WhatsApp has reportedly attracted interest from Google and Facebook with multi-billion-dollar deals — though it may bring little, but BBM may have suitors.
I’m interested to see how BBM works. I don’t think it will appeal to more rooted users than they already do with existing messaging apps, but it has a large audience in Africa and still has an enterprise presence, especially in the UK.
John Russell was Asia Editor at The Next Web from 2011 to 2014. He is from the UK and lives in Bangkok, Thailand. You can find him at T (show all) John Russell was the Asia Editor of The Next Web from 2011 to 2014. He is from the UK and lives in Bangkok, Thailand. You can find him on Twitter, Angel List and LinkedIn.
And other data for a variety of reasons, such as keeping the TNW Sites reliable and secure, personalizing content and advertising, providing social media features, and analyzing how our Sites are used. The disastrous BBM Android app launch was blamed on a leaked Android app
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After the failed launch of BlackBerry Messenger (BBM) for Android and iOS, BlackBerry has finally given a detailed explanation as to why the launch was shelved.
In a new blog post, Andrew Bocking, head of BBM at BlackBerry, attributed the problem to a leaked APK file of the Android version of BBM, which caused traffic volume issues that BlackBerry couldn’t handle.
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This old version became larger than the normal traffic order size for an active user and affected the system in an unusual way. The version we planned to release on Saturday addressed these issues, however we were unable to block users of the unreleased version if we went ahead with the launch.
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We spent all of Saturday trying to fix the problems caused by the unreleased version, but as the number of active users of the as-yet-unreleased app approached one million — and counting — it became clear that there was only one way to fix the problem. The launch for both was suspended. Android and iPhone.
He added that BlackBerry is working to fix the problem and that it will take some time to fix the server issues. Bocking doesn’t expect BBM to launch this week for Android or iOS.
BBM for Android was supposed to be released on September 21 and BBM for iOS on September 22.
BlackBerry has now disabled the unreleased app for Android. Even when the launch of the iPhone app was supposed to start, the company put a hold on it.
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