Application To Know Whatsapp Online – Since WhatsApp is one of the most widely used messaging apps, businesses of all sizes can use it for marketing purposes. A green icon next to your WhatsApp name represents trust and authenticity for your brand.
In this article, you will learn how to get a green tick next to your WhatsApp display name and understand how it can benefit your business.
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The green tick icon on WhatsApp allows users to quickly identify official brand accounts on the platform. It says it’s a WhatsApp-verified account and belongs to the company it claims to be.
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With this badge, consumers can be sure that they are dealing with a genuine brand and not a fake one. This feature not only increases the authenticity of your account but also helps in building trust and credibility for the brand.
WhatsApp verifies and authenticates business account to protect its users from spam and fake accounts.
Now that you know about the WhatsApp green icon, let’s see how to start the verification process.
For Small and Medium Businesses: Standard WhatsApp Business accounts are designed for small and medium businesses (SMBs) and sole proprietors. They are suitable for businesses that want a presence on WhatsApp to interact with customers.
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Features: Simple WhatsApp business accounts provide important business communication features like business profile, messaging templates, quick replies, tags to manage chats and automated messaging.
Verification: Standard WhatsApp Business accounts can apply for verification, but verification is not guaranteed and is subject to WhatsApp standards. Verified accounts can earn a verification badge, which adds credibility to their profile.
Limited: Regular accounts are typically used for one-to-one customer communications and are suitable for businesses with relatively low messaging volumes.
API access: While regular accounts can use the WhatsApp Business app, they may need access to the WhatsApp Business API, which is often used for advanced and automated messaging.
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For Large Businesses and Brands: Official WhatsApp Business Accounts are designed for large businesses, brands and organizations with a large customer base and high messaging volume. These accounts are designed for businesses that need to enhance their interactions with customers.
Features: Official WhatsApp Business accounts have advanced features like WhatsApp Business API that enables automation, integration with external systems, notifications and transactional messages.
Verification: Official WhatsApp Business accounts are usually verified by default and often have a green check indicating their official status. This seed increases credibility and trust.
Scale: These accounts are suitable for businesses that need to handle customer inquiries and transactions efficiently.
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API Access: Official accounts have access to the WhatsApp Business API, which allows WhatsApp to integrate with customer relationship management (CRM) systems, chatbots and other tools for customer support and engagement.
Credibility and Credibility: A WhatsApp Verified badge adds credibility and credibility to your business profile. Customers can trust and work with verified accounts, as they are dealing with a trusted and recognized business.
Increased visibility: Verified businesses can appear higher in WhatsApp search results. Increased visibility will help your business attract more customers and potential customers.
Direct communication: Verified businesses have access to the WhatsApp Business API, which allows them to send automated messages, notifications and other important information to their customers. This can improve customer service and engagement.
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Customization: You can set up a complete business profile with important information like your address, business hours and description. It gives customers a better understanding of your business.
Access to WhatsApp Business Tools: Approved businesses have access to WhatsApp Business tools and features designed to facilitate communication with customers. These tools include messaging templates, quick replies, tags to organize conversations and more.
Application Process: The application process for an approved WhatsApp badge can be rigorous and there is no guarantee of approval. If your application is denied, reapplying can be frustrating and time-consuming.
Eligibility Requirements: To maintain your verified status, you must comply with WhatsApp’s Business Policy and Commercial Policy. Failure to comply with these policies may result in the revocation of your verified badge.
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Higher expectations: Consumers can expect more from proven businesses in terms of response time and quality of customer service. Meeting these expectations can be difficult, especially for small businesses.
Cost: Some businesses may incur costs associated with the WhatsApp Business API and other advanced features that are often available for verified accounts. These costs may increase depending on your usage.
Potential for misuse: Although the verification badge helps prevent impersonation, some users may consider a verified account to be trustworthy. This can make verified accounts a target for fraudsters, so businesses need to be vigilant in maintaining security.
Application for WhatsApp Green Mark should be done before starting the process.
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You must first register for the WhatsApp Business API and set up a business account such as a Business Solution Provider (BSP). This will allow you to start using WhatsApp for your business needs.
However, it is important to note that the green tick icon is not available in the free WhatsApp Business app.
Once you have access to the WhatsApp API, send WhatsApp campaigns as soon as possible before moving on to the next step.
Reach at least 1,000 people per day with your business initiative to increase your chances of getting a WhatsApp Green Badge. With these messages, you show WhatsApp that you are actively and seriously using the platform for your business. We also recommend that you upgrade to a Level 2 or higher messaging level.
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To achieve Level 2 messaging and increase your chances of being targeted via WhatsApp, you need to demonstrate on WhatsApp that your business is actively engaging with customers and providing a high level of service. does. Here are some steps to help you achieve this:
Quickly reply to users’ messages via WhatsApp. Consistently addressing customer questions and providing helpful answers is essential to achieving high levels of messaging.
Maintain response rate by responding to customer messages within a specified time frame. Consistently responding quickly to customer inquiries is critical to achieving Level 2.
WhatsApp Business allows you to create and use Quick Replies, which are pre-written answers to common user questions. This will help you respond faster and maintain a higher response rate.
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Use tags to categorize and organize customer conversations. This helps you manage your communications more efficiently and ensures that no request is overlooked.
Avoid getting blocked by WhatsApp for spam behavior. Make sure your messaging practices are in line with WhatsApp’s policies and guidelines. Sending spam or excessive promotional content may result in bans.
Encourage users to connect with your business on WhatsApp by advertising on your website, social media and other marketing channels. Offer benefits or exclusive content to those who join your WhatsApp contact list.
Use messaging templates like WhatsApp Business Tools for standard messages like order confirmations and delivery updates. These tools help facilitate communication.
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Use WhatsApp Business Insights to track messaging performance. Analyze response time, message volume and customer feedback to identify areas for improvement.
If you have a team managing WhatsApp communications, make sure they are trained and equipped to provide excellent customer service. Consistency of service quality is important.
Encourage users to provide feedback on their interactions with WhatsApp. Positive feedback can positively impact your business, while constructive feedback can help you improve.
Always ensure that your messaging practices are in line with WhatsApp’s Business Policy and Commerce Policy. Compatibility is very important for a good relationship with WhatsApp.
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Be open with customers about response times and the types of inquiries that WhatsApp can help with. Managing customer expectations helps maintain high levels of satisfaction.
Achieving Level 2 messaging on WhatsApp requires dedication, consistency and a commitment to excellent customer service. Remember that reaching these levels can take time, so be patient and focus on continually improving your messaging practice. Once you reach Level 2, apply WhatsApp-approved targeting to increase your business’s reputation on the platform.
Check your messaging limits in WhatsApp Manager > Overview Dashboard > Insights tab. The panel below shows your current limit only if your messaging limit exceeds the default limit of 250.
If you don’t know, Facebook Business Manager is now Meta Business Manager. So, there is no need to get confused when you meet Facebook/META Business Manager. Both are the same thing. 🙂
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Verifying your Facebook Business Manager account with MetaBusiness Manager is to ensure that the account belongs to a reputable organization. To be eligible for approval, your business must be legally registered with your local authority and have a valid phone number and physical address.
A video by one of our experts on how to complete a META Business Manager audit.
Only certain businesses can get the WhatsApp Green Mark. This is because Meta often identifies the company being searched for as a well-known or well-known brand or organization.
Therefore, it is useful to have 3-5 media references from reputable news agencies or magazines to increase the chances of being recognized as an official business account.
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