Applications Such As Pinterest – Pinterest has been around for ten years. Since then, websites and apps for finding inspiration through images and videos have gained widespread recognition. If the average number of monthly active users in 2016 was 143 million, in 2022 that number reached 433 million!
The owners of Pinterest have found a gold mine through good monetization of the platform. In the second quarter of 2022 alone, the company generated $666 million in revenue. An increase of 9% over the same period last year.
Applications Such As Pinterest
That’s not how Pinterest became successful. The company’s current market value has crossed $15 billion and is growing steadily. First, Pinterest is a unique and well-executed idea.
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Given the platform’s remarkable achievements, building an app like Pinterest is a worthwhile endeavor. But how not to become another clone of this social network? Now let’s discuss this issue in more detail.
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To quickly answer the question, yes you should. Today, we’ll explain why creating an app like Pinterest is a good idea.
If you create an image-sharing app like Pinterest, you can generate significant income using the monetization strategies available. For example, you can implement in-app advertising, add premium subscriptions, and more.
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Pinterest targets different user groups. This image sharing service has many features and thus attracts many people. This could be a fashion community, people interested in cooking or DIY experts.
You can follow the same path and create universal apps for everyone. Alternatively, you can target a specific niche or multiple niches and collect users that way.
You can create an app like Pinterest to express your brand. Such a platform can be an effective marketing tool for you. Here you can promote your services or products and attract new customers.
This is especially important for e-commerce businesses. For example, we created an image-rich solution for Holler Corporation and significantly improved the brand experience.
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Pinterest is a well-known product and market leader. We keep seeing clones of the Pinterest app popping up, but not all of them are successful. However, if you find a feature that makes you stand out from the crowd or appeals to your target audience, your social media service will give you recognition.
Building an app like Pinterest is a painstaking process that requires a comprehensive approach. However, if you follow the steps below, you can pave your way to success.
Without proper competitor and audience analysis, building an app like Pinterest can be challenging. Your most important goal at this stage is to find your place in this dynamic market.
First of all, you need to decide on your niche. So, you can find your target audience and research your direct competitors. Analyze your thoughts and choose the one that suits you.
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Next, you can start researching your target audience. It helps if you understand the average user, his behavior patterns, interests and pain points.
Now you can also research your competitors and their strengths and weaknesses. Examples of Pinterest-like services are We Heart It and Dribble. You can start your analysis directly from them.
If the average monthly active user of Pinterest was 143 million in 2016, in 2022, that number will reach 433 million!
This extensive market research will help you understand what interests your audience the most and solve their problems. It will also help you find features that make you stand out from the crowd.
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The main idea behind the development of apps like Pinterest is to provide a platform where everyone can share and save ideas in a multimedia format. Therefore, your custom image sharing app should have the following capabilities:
Like most mobile apps, Pinterest lets you sign up for an account. Consent is also possible through social networks such as Facebook. Pay attention to this in your application as well.
A profile is a feature that allows you to better identify your users. Let them choose topics that interest them and save ideas to their accounts.
With this feature, your users can find inspiring images and videos. It is best to implement Smart Search to select the most accurate content possible.
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This is another essential feature of Pinterest. It always updates apps with latest content with high level of personalization. The app provides users with topics they are interested in and displays updates from pages or communities the user follows.
If you want to keep users engaged, add push notifications to your app. This message pops up on a person’s screen when they save a pin, share new content, and more.
This tab displays all the profiles, forums and groups that the user has subscribed to. You can also add the tags suggested here that indicate similar accounts.
This part is what we are here for. Thanks to this, your users can save their favorite content and share it with others.
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Pinterest allows users to easily categorize their content by creating personalized boards. Be sure to add this feature to your image sharing app.
There is a reason why Pinterest attracts so many users. This is due to its intuitive and minimal interface. If your goal is to design an app like Pinterest, consider these tips:
Study your app’s user journey. Think carefully about the layout of the image grid and the placement of the various tools on the platform. As a result, you will provide an intuitive experience with your product.
Your designer should follow the hierarchy of everything from colors to menu icons. Make sure the interface is not overloaded and display the most relevant information.
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Pinterest design works equally well on all devices. These are iPhones and various Android smartphones as well as various types of tablets. So, make sure your app is designed to adapt well to different devices.
In the second quarter of 2022 alone, Pinterest generated $666 million in revenue. An increase of 9% over the same period last year.
The last step that gets you closer to launching an app like Pinterest is finding a reliable development company. How do you do this? Here are some suggestions:
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The first stage is for business analysts to conduct thorough market research. They define your audience and the problem your software solves. Here, the team also selects the features and builds the UI/UX of the product.
In this step, developers use the chosen technology stack to create a booking application with all the required features.
Next, the finished product should be tested to identify any limitations and errors. This step involves perfecting your Pinterest-like software. Testers identify errors and limitations and correct them to make your product complete and ready for release.
That’s not how Pinterest became successful. The company’s current market value has crossed $15 billion and is growing steadily.
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The development team ensures smooth launch of your app. Additionally, experts can work on continuous improvement of your product.
This step is necessary to create a document that contains all the information and instructions for the product.
However, the average cost of an off-the-shelf, customized Pinterest-like app ranges from $40,000 to $80,000. Please contact us for an accurate calculation of your project cost.
Building an image sharing application on your own or with an inexperienced in-house team can be a real challenge. If you want to reduce your risk of failure, find an experienced company.
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Such an experienced team can provide you. Learn more about our experience in the next section of the article.
Our company has vast experience in social media application development. So we can create a Pinterest-like app for you. We have more than 120 experts skilled in business analysis, mobile, front-end and back-end development, testing and UI/UX design. This means we can provide you with a dedicated team immediately.
We work with startups and businesses, so rest assured of our commitment. Our team values each client and provides minimal deviation from established terms and budget. We also support a flexible approach and are ready to adapt to your needs.
We know how to make an app like Tik-Tok. Scrollme is a good example. Our team has developed a video-based platform with extensive social media capabilities.
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We need to offer scalable architecture, private audio rooms, smooth scrolling and video feeds, and cryptocurrency integration. But that’s not all we do. Our experts have developed personalization, an in-app store and customizable 3D avatars. So we have created a whole ecosystem.
CocoCure is another social networking project we are doing. Its purpose is to connect Africans with Britain.
The application includes functions typical of social networks, such as chat and profile registration. But we have expanded the capabilities of the platform by adding matching features and referral points. We also connect it to the event industry by adding in-app ticket purchasing, tagging and geo-location capabilities.
Does it make sense to build an app like Pinterest? True! Promote your business, earn money and gather a loyal audience around you, thanks
How To Build An App Like Pinterest [extended Guide]
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