Axis Application Quota Additional Bonus – Axis Bank, one of India’s largest private sector banks, today announced ‘Open by Axis Bank’, a digital banking offering in its latest advertising campaign focusing on the bank’s digital capabilities. The Open 2023 campaign highlights the 15 best aspects of the bank’s digital offerings. The launch is the culmination of the bank’s multi-year initiative to launch Digital Banking, which aims to provide a personalized, intuitive and hassle-free digital banking experience within the bank. The launch of this future-ready mobile app marks the bank’s move towards enhanced digital offerings.
For decades, ‘open’ principles have been at the heart of Axis Bank’s consumer-centric approach to the physical world. The campaign reflects the bank’s evolution in the digital world, where “open” continues to be relevant and is the basis for creating a new digital avatar. The startup aims to create ‘Open by Axis Bank’, an acronym for digital banking, and brings all the trusted and loved features to existing and new customers in a modern and user-friendly interface.
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Commenting on the announcement, Sameer Shetty, Chairman and Head of Digital Business and Transformation, Axis Bank said, “We have embarked on Axis 2.0 as a digital bank within a bank. This journey is achieved by putting the customer at the center of every conversation and every decision. It is part of our customer interactions, product designs and process innovation journeys. We continue to invest in digital-first products that reshape the customer proposition for existing and new banking customers. Axis 2.0 is now open for Axis Bank and we will continue to deliver customized, personalized and hassle-free experiences under this umbrella.
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“Monthly active users unlocked by Axis continues to experience strong growth with ~13 million monthly active users and around ~8.4 million Axis non-banking customers. The bank has a rating of 4.8 on Google Playstore and is the number one in digital banking. Launched by Axis Bank, our power packed mobile app is a one stop solution for all your digital banking needs with over 250 banking services on the go.”, Sameer added.
Commenting on the announcement, Anoop Manohar, Chief Marketing Officer, Axis Bank said, “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, ‘Dil Se Open’ will be our focus. Our guiding light, our offerings are delivery-leading, but they are It stems from the trust and knowledge our customers expect from us.”
The Bank’s commitment to excellence is not limited to its services. As of September 2023, “Unlocked by Axis Bank” is the highest rated mobile banking app on Play Store among top 500 banks globally with over 100K reviews. Axis Bank reaffirms its promise to deliver unique and highly differentiated digital experiences in today’s fast-paced banking industry, building on the principles of the ever-present ‘Open’ brand.
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Clicking “Accept” will inform you that you will be visiting a website operated by a third party. Such links are provided for the convenience of the customer only and Axis Bank does not control or endorse such websites and is not responsible for their content. Use of those websites shall be subject to the terms of use set forth on those websites, and in the event of any conflict between them, the terms and conditions of use shall prevail. Actions or any liability voluntarily taken by the person or persons accessing such websites shall be directly between such person and the owner of such websites and Axis Bank shall not be liable directly or indirectly for such actions. Thanks for visiting
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Axis Bank provides insurance to its customers under Digital Illness Group Insurance Policy (UIN GODHLGP20142V011920). Participation in group insurance is voluntary. One of India’s largest private sector banks, Axis Bank, has partnered with India’s leading fintech company, Fib (formerly known as EarlySalary), to launch India’s first unlimited credit card for Gen Z.
With a large number of credit cards, customers get added security as the card’s plastic does not have the card number, expiry date or CVV printed on it. This minimizes identity theft or unauthorized access to customer card details and ensures complete security and privacy. Customers can easily access their Fibe Axis Bank credit card details on the Fibe app, thereby gaining full control over their information.
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The powerful co-branded credit card offers all restaurant aggregators industry-leading features like 3% cashback on online food delivery, local travel on leading travel apps and entertainment on online ticketing platforms. Additionally, customers get 1% cashback on all online and offline transactions.
This card works with RuPay which allows the customer to link this credit card with UPI. The card is accepted at all offline stores and all digital platforms. It also offers tap and pay feature for added convenience. Additionally, this card has zero connection fee for life and zero annual fee. This card is available to Fibe’s 2.1 million+ customers.
Some other features of this card include access to four domestic airports per quarter, Rs. Includes fuel surcharge waiver on fuel expenditure up to Rs. 400 and Rs. 5,000 and has the added benefit of Axis Dining Delights, Wednesday Delights, End of Season Sale and RuPay Portfolio offers on all their cards.
Commenting on the announcement, Axis Bank Chairman and Head of Cards & Payments Sanjeev Moghe said, “Axis Bank is a complete cards and payments player. We are committed to providing access to proper credit in India with various benefits that benefit our customers. We are excited to partner with Fibe in this fundamental market revolution and opportunity to serve a growing customer base. This unlimited Axis Bank Card will prioritize the safety of our customers while providing a powerful financial solution that empowers the smart and ambitious youth of our nation. Our core connected banking strategy aims to promote inclusion and increase access to a diverse and growing consumer base.”
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Commenting on this collaboration with Axis Bank, Akshay Mehrotra, Co-Founder and CEO, FIB, said, “We are delighted to launch India’s first unlimited credit card with Axis Bank. This exceptional card is a significant step in our commitment to provide secure and comprehensive financial solutions to India’s ambitious youth. We aim to create a new benchmark in the credit card industry and develop a safe and secure payment environment for our users powered by the convenience of UPI payments.”
Already a leader in personal loans in the professional salary segment, Fibe is now entering the broader credit card market. It raised $110 million in Series D funding last year and is now expanding its geographic reach and diversifying its offerings. Fintech was recently named Fintech’s Best Startup at the Mega Alliance G20 Digital Innovation Summit.
Your request will take you to a third-party site. Please read and agree to the disclaimer before proceeding.
Clicking “Accept” will inform you that you will be visiting a website operated by a third party. Such links are provided for the convenience of the customer only and Axis Bank does not control or endorse such websites and is not responsible for their content. Use of those websites shall be subject to the terms of use set forth on those websites, and in the event of any conflict between them, the terms and conditions of use shall prevail. Actions or any liability voluntarily taken by the person or persons accessing such websites shall be directly between such person and the owner of such websites and Axis Bank shall not be liable directly or indirectly for such actions. Thanks for visiting
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