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As a photographer and writer, I am very aware of what I like. If you use Facebook, Instagram, Twitter, LinkedIn, or TikTok, visual posts, such as photos, videos, and graphics, get more engagement.
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The good news is that you don’t need to hire a designer or spend hundreds of dollars on software to get great visuals – there are amazing free graphic design programs that you can use to create amazing social media graphics. I’ve been writing about and using this kind of tool for almost a decade, so I know a lot about what’s good. And what not.
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Our roundup of the best apps is written by people who have spent most of their careers using, testing, and talking about software. We spend dozens of hours researching and testing apps, using each app as it was intended to be used and evaluating it against the criteria we set for the category. We are never paid for the placement of our articles on any app or links to any site – we thank our readers for trusting us to provide genuine reviews of the categories and apps we review. For more information on our process, read a full overview of how we select apps to feature on the blog.
Social media posts have a very short life cycle, so you shouldn’t spend hours creating them. It’s more important to get your content out into the world where people can actually see it rather than pouring over every pixel to get something perfect. This is why a good graphic design app is important: instead of starting from scratch every time, you have a variety of graphic designs and resources (such as stock images, logos, shapes and text styles) at your disposal. to be used. Then, all you have to do is mix and match the elements with your logo to create something unique and powerful. Being able to reuse notes you’ve already made is a huge time saver.
And you don’t have to pay a huge price to get amazing results. It’s not the lack of quality that makes free graphic design apps stand out, but the lack of some powerful design features and nice extras, like AI-powered features. I reviewed nearly 40 free graphic design apps and found five free resources. In fact, some of them contain limited free plans compared to premium products, but all of them are connected to the task of creating great images for social media marketing channels. I’ll also point out what you can get if you’re willing to pay a few dollars a month – some options have premium plans.
I’ve relied on Adobe Photoshop for over a decade, and it sets the bar high for paid products. I didn’t expect the free social media providers to go above and beyond, but they should provide a great service. Even if something is free, I don’t recommend it if it’s too bad.
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To test each app, I spent a lot of time browsing through hundreds of themes to get a feel for the quality of each one. I also created at least two test scripts using these models (with many favorites, even more). I generally focused on the ease of use and professional delivery of each app, but I also had important criteria that each app had to meet in order to be on the list:
One more thing: while AI tools like DALL·E 2 and Stable Diffusion are popular now and can produce amazing images from simple text, they still can’t create the kind of complex graphics that are part of most genres. . Social media strategies. If you want to know more about using AI generated images, check out the best AI images or our list of the best AI artworks out there. They’re a lot of fun to play with and can certainly be part of the occasional social media post, but they’re not a replacement for any of the apps on this list.
Canva is a free design app built on a powerful, yet easy-to-use framework. There are over a million templates, images, and photos you can use as part of the free plan (which goes up to millions of assets with a Canva Pro membership).
When you open Canva, you’ll find dozens of possible templates for everything from posters to Instagram posts. It’s a lot to wade through, but good research is built into it. Click the search bar at the top of the screen and search for something like “Birthday Instagram Stories” to see more detailed options. (I’ve got almost 4,000 free templates recommended for this, although some have pro features that you have to pay $1 for.)
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Once you’ve got a template to work with, the drag-and-drop editor makes it easy to add your own resources. Click Upload and then paste the files on the left side, add any images or markup elements, and you can put it in the editor. One tip: Right-click on any item and click Undo or Forward if you want to move things like text (which you can double-click to edit) or an image. the image.
Like Google Docs, Canva allows you to share and collaborate with others, so if you want a second eye on your design, click the share button on the tool and add an email address.
When you’re done, click Download to save the post to, well, the post. If you’ve accidentally downloaded any valuable assets, you’ll have the option to pay to remove their watermarks (usually around $1 per asset). It’s useful if you only use Canva occasionally, but if it happens a lot, you should sign up for Canva Pro for $12.99/month (or at least check out the 30-day free trial). Pro has many additional designs, and nice features, such as self-sizing, a social media menu, and the ability to install a “logo pack,” so you can add your own logo, logo colors, and layouts – add Write your design easily.
Canva recently started adding more AI-powered features. Most of them are tied to a Canva Pro subscription, but you can check out the AI text-to-picture generator for the free plan. It’s fine, but you’d be better off using a dedicated AI art generator like Stable Diffusion or Midjourney and adding canvas design output.
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If Canva does the trick for you, probably stop here – it’s a total winner. But if you’re looking for a Canva alternative, keep reading.
Canvas Value: Free 1,000,000+ models and other assets, and 5 GB cloud storage; Starting at $12.99/month for Canva Pro, which offers 1 TB of storage, several million assets, and more.
Adobe is the biggest name in graphic design, so it’s no surprise that they have an app for creating social media and website images. Adobe Express (formerly Adobe Spark on this list; it was rebranded and updated last year) isn’t as well-known as Photoshop or Illustrator, but it’s great for most people who want to create images. Made for sharing on social media and it’s free to get started.
In terms of layout, Express is still behind Canva. He has little to choose from, and the search is not good. Don’t get me wrong: there are still thousands of amazing free templates, but it’s rare to find the perfect template and you’re likely to spend a few minutes tweaking one that’s close, but not quite there.
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All in all, Express is a better editor in many ways. It has quick actions on the home screen that can do things like resize photos, convert videos to GIF, and remove backgrounds. It’s powered by Adobe Photoshop and Premiere apps that run in the cloud, apparently. It is a very convenient way to access opportunities
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