Illustrated Image Application During Pandemic – Responding to COVID-19 challenges, developers boost total App Store ecosystem billing and sales by 24% to $643 billion in 2020
Announced today that the App Store ecosystem will generate $643 billion in revenue and sales by 2020, a 24% year-over-year increase. An independent study by economists at Analysis Group found that developers who sell goods and services across a broad range of categories grow their businesses while reaching customers around the world. App creators use their creativity and passion to help people stay connected, healthy and entertained – and the App Store plays an important supporting role as developers adapt to this year’s challenges and bring new innovations.
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A new study, “A Global Perspective on the App Store Ecosystem,” explores how the App Store supports small businesses, which are fast becoming a growing and inclusive opportunity engine for economies around the world. Since 2015, the number of small developers worldwide has increased by 40%, including more than 90% of App Store developers. The study defines small developers as those with less than 1 million downloads and less than $1 million in cross-app revenue in a given year.
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“App Store developers are proving every day that there is no market in the world more innovative, resilient and dynamic than the app economy,” said CEO Tim Cook. In the interim, the apps we rely on have changed our lives in so many ways—from home-delivered groceries, to teaching tools for parents and educators, to an ever-evolving and imaginative world of games and entertainment. Not only It’s just the apps that are good for users: there are countless jobs, opportunities and innovations that will power the global economy for years to come.
Over the past five years, more than a quarter of small developers selling digital products and services on the App Store have seen average revenue growth of at least 25% per year. Nearly 80% of small developers in the App Store are active in multiple countries – on average, these developers earn revenue from users in over 40 countries.
The ability to reach a global audience on the App Store helps developers of all sizes create life-changing opportunities, not just for themselves, but for their teams and communities.
KidloLand is a fun learning app for young children launched in India in 2012 by brothers Aditya and Nishant Mohatta. Since then, the app has been downloaded over 6 million times and the team has grown to over 40 people.
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“Knowing that kids in 174 countries have played our songs over half a billion times means a lot to us, especially as dads,”
Aditya Mohatta said. “This growth means we can create steady employment opportunities for people in our communities. Some of our team members have purchased their first homes – something we are very proud of as buying a home is considered A huge step in life. During this pandemic, we have been able to donate food and medical supplies, including oxygen machines, to those most in need.
For some developers in the App Store, acquisitions and public offerings have resulted in huge improvements, allowing them to further grow their businesses. Based on conservative estimates for Europe and the U.S., the study found that more than 75 app companies with iOS apps at their core had gone public or been acquired, with a combined value of more than $510 billion at the time. offer or sell.
Bumble launched in 2014 with a team of fewer than 20 people. Seven years later, Bumble Inc. is the parent company of Bumble-first dating app for women, Badoo, which now has 42 million monthly active users worldwide. Bumble, which historically raised $2.2 billion in February 2021, said the App Store and iOS ecosystem were “inseparable” for success.
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“The IPO was a really validating moment for the whole team,” said Miles Norris, head of product at Bumble. Mission, which is to create safe, healthy and equitable relationships in all aspects of women’s lives. To make that kind of change, you need to reach a lot of people, and the App Store allows us to do these things.
Every app’s success in the App Store looks different. Our goal is to give the developers behind every app, big or small, the tools to build a thriving business and provide users with a great app experience.
The App Store enables app businesses of all sizes to reach customers in 175 countries and territories, the study found.
Versa is the developer of Makaron, a Shanghai, China-based photo and video editing app that has been downloaded nearly 8 million times by App Store users in 173 countries. Since launching in 2018, Makaron has grown in value by 172%, from $55 million to $150 million in 2020, and has grown from 25 to 125 employees.
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“The App Store has helped us connect with customers around the world,” said Tianyi Cai, CEO of Versa. “As a small company, we don’t have the resources to do international business on our own, but we provide the necessary tools to expand. For example, we Never expected to go to Turkey, but the analysis of the App Store clearly shows that we should go there – people there like us now.
Makaron, a photo and video editing app from Shanghai, China, has been downloaded nearly 8 million times by App Store users in 173 countries and regions.
Since its launch in 2018, Makaron has grown in value by 172%, from $55 million to $150 million in 2020.
Localized storefronts and payment processing mean developers can focus on their apps and customers, while the App Store facilitates secure international transactions – including support for 40 languages, nearly 200 local payment methods and 45 local currencies.
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Childhood friends Pedro Wunderlich and Andres Canella from Guatemala launched the app Wakeout! in 2017 with the goal of making the world a little more alive. The app helps more than 2 million users in 171 countries around the world incorporate movement into their lives using everyday items. In the past 12 months, wake up! Bills increased by a staggering 455%.
“The payment system is very important to us, especially as a small business,” Canela said. “It allows us to expand globally without having to worry about calculations like local taxes or currency conversions. And usage is very transparent to our customers – we can go anywhere, China, France, you name it. We Getting all the benefits of selling worldwide should be considered without it, and it’s priceless.
Pedro Wunderlich and Andres Canella of Guatemala present Wakeout! In 2017, make the world more active.
Wake! Helping more than 2 million users in 171 countries and regions around the world use daily products to integrate sports into their lives.
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Helping this small, growing community of developers build amazing apps, with over 250,000 application programming interfaces (APIs) in 40 software development kits (SDKs). For many developers, these tools allow them to easily and quickly add new features to their applications using advanced features such as machine learning, augmented reality (AR), and allow them to focus on building quality projects leveraging their areas of expertise . application.
Getting Started: AR Home Design uses AR to help users imagine what a redesigned space would look like with new paint or wallpaper. A three-person team from Oakland, California launched the app in April 2020, and in just one year, Primer: AR has activated AR products nearly 600,000 times, meaning users see virtual sample.
“ARKit is the foundation of the entire app experience,” said Primer Adam Debreczeni, AR co-founder. and make it accessible, abstractly so that we can build creativity on top of it. In three or three months and four months of development time, we have a prototype, which is a , and give them a power they never knew before.
The vitality of the App Store is based on a large and growing community of emerging developers, many of whom benefit from educational resources and app creation. The Developer Academy offers courses for new and would-be developers looking to hone their skills, and more than 10,000 graduates have launched more than 1,500 apps.
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Startup camps and app accelerators help more developers take advantage of these opportunities
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