Indonesian Social Medical Application – This page contains all the data, insights and trends that will help you understand how people in Indonesia will use connected devices and services in 2022.
You can find our Digital 2022 report on Indonesia in the full report section below, but let’s take a look at the key highlights of digital adoption and use in Indonesia this year.
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By early 2022, 57.9% of Indonesia’s population will live in urban areas and 42.1% in rural areas.
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Looking ahead, these user statistics reveal that 73.55 million people in Indonesia did not use the Internet at the beginning of 2022, which means that 26.3% of the population was offline at the beginning of the year.
However, issues related to COVID-19 continue to affect Internet adoption studies, so the actual number of Internet users may be higher than this published number (see here for details).
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According to data released by Okla, internet users in Indonesia can expect the following internet connection speeds in early 2022:
Data from OKLA shows that mobile internet connection speed in Indonesia increased by 3.40 Mbps (+27.4%) in the 12 months from the beginning of 2022.
At the same time, data from Okla showed that Indonesia’s fixed internet connection speed increased by 4.04 Mbps (+25.1%).
The number of social media users in Indonesia is equal to 68.9% of the total population in early 2022, but it is important to note that social media users may not represent a certain demographic (see our explanatory notes on the data to find out why).
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Kepios analysis shows that between 2021 and 2022, the number of social media users in Indonesia will increase by 21 million (12.6%).
Get the latest insights: Our handy social media overview helps you stay on top of social media trends, provides key highlights of social media usage and the latest user statistics for the world’s most widely used social media platforms.
Data published in Meta’s advertising sources show that Facebook has 129.9 million users in Indonesia at the beginning of 2022.
However, in late 2021, Meta made major changes to the way ad sources report audience data, including major revisions to its underlying audience data on Facebook – so the numbers shown here are not directly comparable to those published in our previous reports. . .
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See this article for details on these changes as well as our extensive notes on the data.
According to the company’s revised audience statistics, Facebook’s advertising volume in Indonesia will reach 46.8% of the total population by early 2022.
However, Facebook limits its platform to people aged 13 and above, so it’s also worth noting that 60.0% of Indonesia’s “eligible” audience will be using Facebook by 2022.
For further context, Facebook ads in Indonesia accounted for 63.4% of local internet users in January 2022.
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As of early 2022, 44.0% of Facebook’s ad audience in Indonesia was female and 56.0% was male.
Looking for more Facebook data? Click here to explore Facebook’s in-depth data for every country in the world.
This figure means that YouTube’s 2022 advertising will reach 50.0% of Indonesia’s total population at the beginning of the year.
Based on these statistics, YouTube ads reached 67.9% of Indonesia’s total internet users in January 2022.
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Need more social media numbers? Our platform guides help you understand the latest statistics on the world’s largest social media platforms.
According to data released by advertising tool Meta, Instagram has 99.15 million users in Indonesia at the beginning of 2022.
This figure shows that Instagram’s ads in Indonesia were equal to 35.7% of the total population at the beginning of the year.
But Instagram limits its platform to people aged 13 and over, so it’s useful to know that 45.8 percent of Indonesia’s “eligible” audience will use Instagram by 2022.
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It’s also worth noting that when Instagram ads reach Indonesia in early 2022, they will account for 48.4% of the country’s internet users (regardless of age).
Looking for more Instagram data? Click here to explore our in-depth Instagram data for every country in the world.
Statistics published in ByteDance’s advertising sources show that TikTok has 92 million users aged 18 and over in Indonesia at the beginning of 2022.
ByteDance allows marketers to target TikTok ads to users 13 and older using advertising tools, but those tools only show audience data for users 18 and older.
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In terms of content, TikTok ads reached 47.6% of Indonesians aged 18 and older in early 2022, according to ByteDance statistics.
At the same time, TikTok’s advertising age in Indonesia is equal to 45.0% of local Internet users at the beginning of the year, regardless of age.
Looking for more TikTok data? Click here to explore our in-depth TikTok data for every country in the world.
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Data released by Meta’s advertising sources show that Facebook Messenger ads reached 28.4 million users in Indonesia in early 2022.
However, Meta has made significant changes to the way it approaches audience data in its End of 2021 Ad Resources report, including significant revisions to Facebook Messenger’s baseline audience data – so the numbers shown here may not directly correspond to our previously published numbers . It’s possible. . Report.
The company’s revised audience numbers show that Facebook Messenger’s ads in Indonesia accounted for 10.2% of the total population at the start of the year.
Facebook Messenger limits its platform to people aged 13 and above, so it’s also worth noting that advertising will reach 13.1% of Facebook Messenger’s “qualified” audience in Indonesia by 2022.
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Additionally, Facebook Messenger ads in Indonesia reach 13.9% of local internet users (regardless of age).
As of early 2022, 45.0 percent of Facebook Messenger’s ad audience in Indonesia was female, and 55.0 percent was male.
Looking for more Facebook Messenger data? Click here to explore our Facebook Messenger information for countries around the world in depth.
Statistics published in LinkedIn’s advertising sources show that LinkedIn has 20.1 million “members” in Indonesia at the beginning of 2022.
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Note that LinkedIn’s advertising tools serve data based on total registered members, not monthly active users, rather than the numbers posted by other social media platforms.
As a result, these LinkedIn statistics are not directly comparable to statistics for other social media platforms published on this page or in our Digital 2022 report.
According to the company’s advertising data, LinkedIn’s audience in Indonesia will reach 7.2% of the total population by early 2022.
LinkedIn limits its platform to people aged 18 and over, so it’s also helpful to know that 10.3% of Indonesia’s “qualified” audience will be using LinkedIn by 2022.
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For added context, LinkedIn ads in Indonesia reached 9.8% of local internet users at the start of the year (regardless of age).
Looking for more LinkedIn data? Click here to explore our in-depth LinkedIn data for countries around the world.
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According to data published in Snap’s advertising sources, Snapchat has 3.3 million users in Indonesia as of early 2022.
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This figure means that Snapchat’s ads in Indonesia corresponded to 1.2% of the total population at the beginning of the year.
However, Snapchat limits its platform to people aged 13 and above, so it’s worth noting that 1.5 percent of Indonesia’s “eligible” audience will be using Snapchat by 2022.
In terms of additional content, Snapchat ads in Indonesia accounted for 1.6% of local net users at the beginning of the year.
Snap’s ad sources only publish audience gender data for “Female” and “Male” users, but published data for these demographics doesn’t always add up to total users, so the percentages shown here may not add up to 100% .
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Looking for more Snapchat data? Click here to explore our in-depth Snapchat data for every country in the world.
According to data published in Twitter’s advertising sources, Twitter has 18.45 million users in Indonesia at the beginning of 2022.
This figure means that Twitter’s ads in Indonesia were equal to 6.6% of the total population at the time.
However, Twitter restricts the use of its platform to persons 13 years of age and older
Ponorogo, Indonesia, Oct. 11 2021
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