Live Vcs Application – In the platform’s public live stream The creators encourage users to make calls one at a time. And in most cases, they usually accept it after receiving a gift on the app.
Multiple sources said that because the one-to-one video calls were confidential, Therefore, there is a high possibility that graphics or language will be used.
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Short-form videos are practically dead in India, and Chingari is building an adult entertainment app out of this garbage with the vulgar ads and promotional materials seen in recent weeks.
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Last week I spent a few hours researching Chingari’s transition to 18+ adult content with direct paid one-on-one calls between creators and users. We also see ads for creators that promise big payouts. This includes several ads and videos on social media that make crude promises to users.
Many of these ads and social media posts have since been removed. But after the company was contacted to ask questions.
After asking Chingari about the new features and monetization model. The company also changed the parental level of its Android app on the Google Play Store to 18+ this week (June 22, 2023), even though the official video calling feature was launched in April.
As we can see, this feature is clearly a big step towards monetization. This is because users are required to pay in the form of in-app diamonds for each video call.
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In conclusion, the TikTok ban in June 2020 left a huge gap in India. And Indian short video apps grew almost overnight to fill the gap. After increasing the user base of these apps Investors also invested heavily.
Mitron raised $5 million, Chingari closed its seed round, and Trell raised $15 million in 2020 alone. The following year, Chingari raised $32 million, Trell raised $45 million. Google-backed Sharechat raised funds. up to $647 million in multiple rounds since Moj’s launch, but after that initial euphoria, Chingari, Trell, Mitron, Moj, Roposo, Josh, and others have struggled to monetize their scale from User’s perspective
As for Chingari, the startup launched its own token, GARI, in 2021 to increase usage. But it didn’t help anything.
As investors no longer fund social media startups that don’t have a clear monetization plan, Chingari has turned to private one-to-one calls based on in-app purchases.
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As we will see in its present form. Chingari’s one-to-one video calling feature has many problems. From content moderation to user abuse. and even poor filters blocking underage users. For example, the iOS version of the app is still usable for minors. Even if an Android app’s rating changes,
Here’s the story of why Chingari took the NSFW route to monetize, and we’ll try to answer if this feature will create more problems for the company. Considering the high potential of online abuse and the stringent laws surrounding adult entertainment services in India . . .
Before delving into the reasons behind the launch of this feature and its legal implications, It is worth understanding how direct face-to-face calling works on Chingari.
Currently, the Chingari app has four main sections: short video broadcasting; Sound-only room It features in-app GARI token mining and, most recently, controversial live video chat and private calls.
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While live chats operate on a one-to-group format (similar to Instagram Live), private calls are one-on-one and private between the creator and individual users. Of course, users will have to pay to get virtual diamonds to make private calls.
In addition to using diamonds to make calls Users can also redeem it as a gift to the author. In fact, the author encourages users to make calls privately (i.e. to maintain privacy) and in most cases tends to answer calls only if the user Send gifts only
Diamonds can only be purchased in packs. They range in price from INR 9 for 20 diamonds to INR 39,999 for 100,000 diamonds.
Multiple sources said that because these calls were private, As a result, there is a tendency to include graphics or language. In fact, this is a concept that many creators use. This is evident from our review of the app. Some have asked us to join private conversations to get the full experience.
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Former Chingari employees called some of these words “Soft porn” says, “If you watch each video call around midnight Those video calls will contain inappropriate content.” Another source said that after 9 p.m. “private calls are mostly filled with NSFW content.”
Sources do not explain how they knew this. This is because calls between authors and users are supposed to be confidential. But they point out that Chingari’s automatic filtering system routinely flags calls as containing nudity or other graphic content.
Chingari has denied allegations of adult entertainment on his app. A spokesperson said, “We employ a number of strategies to ensure that nothing explicit/sexual is included in one-on-one video calls.”
The company says it has an AI-based model to filter and block NSFW content. “We provide training to creators and inform them of the steps. Users/creators will be blocked if such situations are reported.”
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The representative also added that the company teaches users not to use explicit images. The statement did not specify how the filtering system or artificial intelligence model would work.
But another source said these models do not protect perpetrators from abuse or suffering. This person is responsible for bringing more creators to the Chingari app.
“Not all calls are negative. Like any other social platform, there are low-quality users and bad actors with bad intentions. But the creator can hang up and report the user at any time,” the source explained.
The issue of users misusing the private calling feature was also noticed by the creator of Chingari while reviewing the app. He addressed the growing prevalence of inappropriate calls. and said he would discuss these issues with the Chingari team.
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He also said he knows creators who are seriously concerned about the abuse they receive during in-person live broadcasts. They are also concerned that users or apps may misuse their photos for advertising purposes.
In fact The chat section of the public live stream was filled with users asking the creator to remove their clothes. Including other suspicious requests Names and images are blurred on all screenshots to protect the identity of the user and creator.
So even Chingari claims to use AI to moderate content. But there are serious bugs in the app that can lead to big problems related to violating obscenity and offensive laws. The company has not yet explained how the app will be available to users ages 13 and up on iOS.
Chingari’s defense was not helped by the fact that the company also published obscene advertisements promoting the one-to-one calling feature. These ads often target insecurities related to being single and are more than sexually suggestive.
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A Facebook ad that appears to have been published by Chingari in April this year (see below) appears to entice users to provide personal services to adults. The video and related “Chingari Live” page header were removed after Chingari asked for clarification.
We found at least two such ads for Chingari’s private calling feature, among others. Dozens more install older apps that use images of women.
A company spokesperson explained: “Advertising is managed by a third-party partner. and is not directly supported by us. Again, whenever we detect this We remove content from our platform using our robust mechanisms, even on Facebook, whenever we find such ads. We also ask our affiliate partners to remove those ads. We publish ads only from official Chingari contacts.
We also found several social media posts promising creators high compensation for recording Chingari Live. Almost all of these ads were aimed at female writers.
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The live streaming section of the app is currently populated with female creators. We did not find any male creators in the live streaming section.
“The platform has a special focus on attracting female creators to meet the needs of its users. and is part of a broader effort to promote gender diversity and inclusion within the community. Although there are plans to expand the author base to include men. But the initial focus was on developing a writer recruitment program to attract female applicants,” Chingari said in response to bias against attracting female writers.
From a legal perspective, Chingari also risks many users violating laws related to disgusting women’s modesty. Offensive female modesty is covered under Section 509 of the Indian Penal Code. and is often combined with other sections of the IPC dealing with sexual harassment.
“When it comes to inappropriate behavior in a one-on-one conversation between two adults, Video apps have self-regulatory policies. The provisions of the Indian Penal Code can be applied in many cases. But in practice the number of reported cases is very low and even if they are reported The less likely you are to get a conviction,” said Ashish K. Singh, Partner, Capstone Legal. us.
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