Money -producing Wpp Application – WPP has joined forces with Nvidia to design a platform that uses artificial intelligence to create new digital marketing campaigns.
The world’s largest advertising giant announced to investors on Tuesday that it is working with a Silicon Valley tech giant to develop a content engine that can quickly and efficiently produce ads.
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The new tool will be centered around Nvidia Omniverse Clouds, a real-time graphics collaboration platform that enables building metaverse applications.
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New deal: WPP has been told that tech giant Nvidia is working to develop a content engine that can quickly and efficiently produce ads.
WPP said the platform will help blend generative artificial intelligence – algorithms that can create new content, such as text and video – with assets from companies such as Adobe and photography provider Getty Images.
Speaking at the Computex conference in Taipei, Taiwan, Nvidia founder Jensen Huang showed how they could create technical maps showing a car driving through a desert and digitally inserting rocks, trees and the late evening sky.
The same footage can then be adapted for other markets, saving companies from having to spend large sums of money on movie rentals.
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Mark Read, currently CEO of WPP, said: “Generative AI is changing the world of marketing at an incredible speed.
“Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today.
“This new technology will change the way brands create content for commercial use and strengthen WPP’s position as an industry leader in the creative application of artificial intelligence for the world’s best brands.”
WPP shares were up 0.9% at £8.80 on Tuesday afternoon, meaning their value has increased by around 43% over three years.
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In late April, Lege said the company’s five-year investment in artificial intelligence was “paying off” as he predicted the technology would become a core element of the business.
WPP said it “works with technology” from all the major AI companies, including Google, IBM, Microsoft and OpenAI.
The group recently used machine learning on tennis players in a Nike campaign for Serena Williams and Venus Williams Evolving called Never Stop, as well as a Cadbury story about Bollywood legend Shah Rukh Khan.
The merger with Nvidia comes three weeks after Mr Martin Sorrell entrusted artificial intelligence with cutting costs and increasing efficiency at S4 Capital, the firm he founded after stepping down as chief executive of WPP.
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S4 uses artificial intelligence to speed up writing, create more personalized content and put it on a platform that is more likely to be seen by the right users.
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The private sale is now on and will run until July 6th. The minimum investment of 20 ETH is $0.16 per WPP token. In the Pre-ICO stage, the token price will be $0.20. It will be held from July 26 to September 1. The minimum investment is 1 ETH. The main public auction will be from September 3 to December 7. This is all information about the ICO. The big announcements made by WPP on Twitter. Use GPT-4o to add new works from Youtube, Tiktok and Facebook to the library. Turn links or media assets into viral videos in one
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