Orange Color Application – Orange and blue are complementary colors. There is no better combination than to use orange and blue in the same place and draw attention to it. In the following lines, we’ll show you some examples of successful orange and blue palettes on websites. They can inspire you in your work.
This color scheme focuses on orange and blue in a combination where each color accentuates the other. A dark blue was chosen for this color combination, which creates a dazzling contrast to the pure orange. It plays a role in making your site memorable, easy to remember and allows people to visit it whenever they want. The color scheme creates vibrancy and affects the readers through the colors themselves. The blue and orange complement each other effectively, allowing the white text to tell its story against the electric background.
Orange Color Application
This page uses softer colors compared to the previous one. This keeps the orange softer and the blue scattered here and there, creating a visual contrast that’s easy to remember without being too bold. Complementary colors are part of the color scheme, so the orange-blue balance is achieved in an elegant way. Some purple and some black are part of the color scheme. This somehow weakens the obvious contrast between orange and blue. As in the previous example, the text color is white: this is the best choice for a blue and orange background.
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This page has a lot of orange in the background… and a bit of blue. It seems to excite readers and focus their attention on the blue color and especially on the part of the web page that contains the text presentation. The blue bird directs the user’s eyes to the text. This site has one thing in common with the previous two: the text that appears against this orange and blue color combination is white. However, if the alternative is a white background, the text color will change to black (it will be orange for menu commands to ensure formatting consistency).
Similarly, this side has a lot of orange and a bit of blue. It pleases with its simplicity and plenty of negative space, which encourages focus on the text. Only the negative space is not white this time, but orange. The website has a common element to all the others we have submitted. The background text is white, making it easy to read.
This site has an orange and blue color scheme, but it’s not overwhelming. NO. One of the colors in this combination is black with accents of pink, green, white, gray, as well as orange and a bit of blue. Black and orange seem to play the most important role on the page. At the same time, the other colors seem to support the main color combination, with chromatic additions added to liven up the page. Small pops of color that differ from the main color combination keep users interested in what’s in the latest Editor’s Pick in each box.
Here, too, the combination of orange and blue comes to the fore. It’s visible enough to make a website memorable and beats any other color used to create an image gallery. The only purpose of the brown, gray and black seems to be to push the orange and blue to the most visible part of the site. And here too, the color of the text is white, which is the best option for combining orange and blue on the background. Additionally, gallery images have an orange overlay when the user hovers over items. This is to improve the consistency of the website design.
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This collection of 6 types of orange and blue color palette websites can inspire you to create your own color scheme for your new website. Consider different approaches and key best practices. This means you don’t have to start from scratch when choosing the best color scheme for your website. Understanding the psychology of color in UX design is critical to creating a quality digital product. As a designer, you use color in user interface elements such as navigation elements, button designs, and calls to action. In addition, colors are important to create the desired impression of a digital product and represent its brand.
In this article, we’ll explain the hidden meaning behind colors and include some useful tips and examples to help you master the art of using color in UX design.
Every UX designer needs to know the psychology of UX colors. Using the right colors to evoke emotions in users and influence their decision-making processes is a skill that cannot be underestimated. So let’s see how and where red can be used in UX design.
Your initial thought of red might be that it is a bold, strong and intense color. It represents warmth and expresses strong emotions.
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In Western cultures, the color red symbolizes love, as well as danger and action. Far Eastern cultures use red to express happiness, vitality and wealth. However, the Middle East associates red with the forces of evil and danger.
So, if you want to know when to use such a rich color, you need to know the psychology of UX colors and know when to apply it to maximize its impact and avoid negative feelings. The color red is usually visible in situations where users’ attention is urgent, such as during sales and other promotions. Additionally, designers use red for invitations or error messages.
The use of red in branding is also a powerful accent – it creates urgency, energy and passion.
Our next step in understanding UX color psychology is to learn about the color orange. Orange is an exciting color associated with adventure, youth, warmth and success.
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Orange is usually associated with citrus fruits that create a feeling of freshness. Sometimes designers use orange to show a retro style, as this color was popular in the 1970s.
Orange does attract attention, which explains the orange road signs and cones. Plus, it’s sometimes a safer choice for a CTA than red. Customers react differently to the color orange: they may perceive it as fun and friendly and associate it with cheap products.
However, UX color psychology is sometimes complicated and does not apply to everyone. For example, Hindu cultures consider orange to be the most sacred color, while Zambian people do not consider it a special color at all.
Knowing the meaning of the color yellow is another step towards fully understanding the psychology of UX color. Yellow is a lucky color. It expresses optimism, joy, gladness, and in some cultures, prosperity and royalty. Children mostly prefer the color yellow, but this preference decreases over the years.
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Therefore, designers usually use yellow color in children’s products. However, yellow is also used in products intended for adults. Pastel yellow tones are neutral for babies and darker ones turn into gold, the importance of which will be discussed later in the article.
Yellow is another eye-catching color; it can be found in road signs, bold advertisements and toys. For other design purposes, yellow is a more popular accent color than a primary color because it is eye-catching and tiring. Learning more about UX color psychology tells us that color always has (at least) two sides. Therefore, people sometimes perceive the yellow color as aggressive and even conflict-inducing.
Yellow is also one of the most difficult colors to use in UI design, as it can easily blend into other hues (green and orange) or look unattractive when dimmed.
UX color psychology combines green with nature, grass, trees and earth, which evokes peace, tranquility and connection with nature and ecology. Different cultures attribute different meanings to the color green.
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Western cultures believe that green symbolizes luck, spring, prosperity, inexperience and jealousy (hence the term green means jealousy). In the US, the color green can sometimes represent feelings of greed and illness. Mexico considers green to be its national color, which represents independence. However, Indonesia banned the use of greenery. In many South American cultures, the color green symbolizes death.
If you think more deeply about the psychology of user interface colors, you will see that green is commonly used to confirm actions such as answering a call, clicking on a purchase, or showing success.
However, using green in UX design is not always the best choice, especially when using it in the context of a traffic light or R/Y/G pattern. If designers overuse the R/Y/G pattern or use it where it’s not needed, it can confuse users and distract them from achieving their goals.
Blue is a natural color – it represents the sky and daylight. Blue light wavelengths help us wake up in the morning. It is also the color of water. Thanks to such associations, we associate the color blue with peace, tranquility and security.
Orange And Blue Color Palette For Websites
In addition, the color blue represents reliability and stability, so it’s no wonder that many brands use it in their branding and advertising. Studies show that using the color blue in offices can increase productivity and creativity. But the term “down” also exists for a reason. Blue also causes sadness and depression.
UX color psychology teaches us that the color blue also brings with it different cultures
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