Purple Live Application – Streaming is one of the most popular forms of entertainment and content production. In fact, almost 25% of all video content watched worldwide is streamed. The streaming industry continues to grow and with it the number of streaming apps. With so many options, how do you choose the best streaming app? We’ve looked through the options and compiled a definitive list of the best streaming apps of 2023. This article covers: What is a streaming app? Native Streaming Apps Third-Party Desktop Apps Browser-Based Apps Mobile Apps Switcher Studio What is a Streaming App? There are various streaming apps. In general, “streaming app” refers to streaming platforms that allow you to watch and share live content – think platforms like YouTube Live and Twitch. You can stream on these platforms and/or watch streams from other content providers. There are also streaming apps that let you embed your content on your website, or apps that let you watch streams but not download them. These are not social platforms, but more like content creation platforms or branding apps for businesses. Technically, this category could also include video conferencing apps like Zoom or Google Meet. In addition, many applications improve the creation of live streams. This means apps that help you create better and more engaging streaming content, apps that help you reach more people, and more. These apps usually allow you to stream on platforms like YouTube Live, but have an interface that allows you to control the stream. These companion apps, or apps that allow you to stream, are some of the most popular types of streaming apps. What is Multistreaming? When you start thinking about streaming applications, you come across the term “multistreaming” (or sometimes “simulation”). Multistreaming is streaming to multiple platforms like YouTube Live and Twitch at the same time. Multistreaming is only possible through the streaming app. You can’t live stream to multiple platforms without the help of an app with multi-streaming capabilities. Choosing a Streaming App Let’s say you’re a new content creator and you’re looking for a streaming app (or apps). With so many options to consider, how do you choose? Of course, it depends on your goals, audience, and content: if you’re a podcaster looking to grow your audience, you may not have the same goals as a boutique looking to sell products and monetize their live videos. So, let’s take a look at the 16 best live streaming apps in 2023 and compare their features and functionality. Best Local Streaming Apps of 2023 YouTube Live YouTube is one of the most popular video platforms of all time with over two and a half billion users worldwide. Anyone can create a YouTube account and stream (or download) recorded videos from a computer or mobile device. With countless categories of video content, YouTube is the perfect platform for almost any content creator. YouTube is the second largest search engine in the world, so you can reach people who really care about your content. However, most of the video content on YouTube is video on demand (VOD) and not streaming. So, even though YouTube is a great platform with many advantages, there are still some disadvantages for streamers. Advantages Deep analysis and reports Large audience and powerful search algorithm Google integration shows YouTube videos in Google search results. The YouTube Partner Program offers monetization tools like Super Chat, Super Stickers, and channel memberships. Ability to share long and short videos on one platform. Ability to archive past streams and videos on demand. Cons: Live content is not a platform priority. YouTube controls who advertises on your content. It can be difficult for new creators without an established audience. To get noticed on such a large platform, you need 1000 subscribers and 4000 hours of watch time to become a member of the YouTube Partner Program (ie earn money). Applications News Games Sports Live Vlogs Interviews Product Announcements Executives Webinars Everything Between Facebook Live Like YouTube, Facebook is a massive platform with many possibilities for live streaming. Facebook is the most popular social media platform with almost three billion monthly users (as of 2022). Facebook also offers the ability to share long and short content on the same platform with the Reels and Stories feature. Creators can stream from desktop or mobile to a professional page, personal profile, or Facebook group to facilitate audience growth and development. Live Stream Benefits: Subscribers will be notified when you go live. Built-in chat moderation settings. Real-time live streaming performance analysis. Earn money through in-stream ads. Disadvantages. Maximum streaming duration: 8 hours. There is no content indexing, which means that Facebook Live videos will not be displayed at the top. in search engine results Complex user interface Limited community engagement tools HD streaming is limited to Level Up members (Facebook’s game development program) and managed partners. Uses games, live shopping, live events and presentations, industry updates and live questions and product announcements. LinkedInLive. LinkedIn is a unique social media platform. It has been around for twenty years and has always focused on business people. LinkedIn has far fewer users than YouTube and Facebook…but millions of people use the platform every day to connect, search for jobs, and chat with industry leaders. LinkedIn also offers four premium pricing tiers, which are subscribed to by at least 39% of users. Benefits LinkedIn Live provides a unique opportunity to share content related to a specific industry or niche. Streams can be directed to LinkedIn profiles, pages, or stories. LinkedIn Lives are public and saved by default – after the live broadcast ends, the recording remains on your LinkedIn profile. or Page Robust Analytics Cons Access to LinkedIn Live is limited to members and Pages with more than 150 followers. Among other things, LinkedIn does not support native live streaming, so creators must use a third-party broadcasting tool to create LinkedIn Live. (Switcher Studio is one of LinkedIn’s most popular partners for a seamless streaming experience.) The maximum live stream duration is four hours. Content is typically related to industry news and professional interests, so the platform does not support all types of content creators. Compared to other platforms, the number of live viewers is limited. Opportunities, Company Announcements, Recruitment Workshops, Industry Updates, Live Events, Q&As, Instagram Live. Along with Facebook, Instagram is a meta-property social media platform with a large membership base: more than two billion monthly active users. An estimated 100 million people watch Instagram Live content every day. Instagram is the most popular among young audiences and is considered the #1 platform for engaging with businesses. Instagram started as a mobile app, and while many of its features are now available on desktop, some (including live streaming) remain mobile-only. The Pros platform prioritizes live video and takes steps to notify potential viewers: followers are notified when a live stream begins; Live videos appear in the prominent Events section. and a profile icon. The UI will adjust to show when the live feed is running. Previous live broadcasts are saved in the profile’s Stories section for 24 hours. With Instagram Live, you can invite guests or partners to join your stream. Since Instagram is owned by Meta, cross-posting streams is easy. Disadvantages of Facebook Live: The maximum duration of a live stream is four hours. Live streaming is only available on the mobile app. Video quality depends on your wireless connection and the mobile phone you are using. Earn Live (with badges) Only available to content creators with 10,000+ subscribers Consume Vlogs Live Events News Q&A Product Reviews Random Chat Twitch Twitch has been around for over a decade and unlike any other streaming app we’ve talked about consists of. By far, Twitch is only for streaming. Twitch has nearly seven million active streamers who stream tens of millions of hours of content each month. Although Twitch has a wide variety of content, its main focus is game streaming, and most of its creation tools are aimed at gamers. Pros: Popular, dedicated stream-only platform. Powerful monetization options including subscription tiers and unique donation features. Community building tools make Twitch one of the easiest platforms to grow an audience. Large dedicated support team. Powerful channel analysis tools. Disadvantages. Narrower address of content interests than other platforms. Monetization options are limited to Twitch partners and affiliates with certain barriers to entry. Twitch Partners and Affiliates may not multi-stream Twitch Content to other platforms in accordance with the Terms of Service. Strict rules for streaming content and accounts may be banned without notice. Gender Imbalance: While on most social platforms users are roughly 50% male and 50% female, on Twitch it’s a stark contrast to around 80%.
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