Skin Whitening Application – Vidya Rao is a freelance writer and multimedia content producer with over a decade of experience in health, food and small business journalism. He has a passion for amplifying words that don’t stand well.
Vidya contributes to various publications, writing for Square, Rally Health, Eatingwell, Today and more. He was previously the global editor of Uber Eats, where he created a powerful series of videos about chefs who moved to the platform. Before that, he was the editor-in-chief of the Today show. She began her career as a general and lifestyle journalist and has interviewed legends such as Maya Angelou and covered the 2014 Olympics in Sochi, Russia. He is a graduate of the Columbia School of Journalism.
Skin Whitening Application
A new CNN series looks at the physical and emotional state of the multi-billion dollar skin lightening industry.
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These were the words of my cousins and I heard mothers showering us with lotions that promised to lighten our skin. These are the words black women around the world hear from lovers and advertisers.
If I visit a family in India, I cannot avoid billboards that show some form of the following: on the one hand, a dark-skinned woman is sad and lonely, and on the other she is wearing skin lightening cream. it gave the result. Mantra. She hugs her boyfriend in a business suit. The message is clear – she has found success in her career and personal life because of her fair skin.
In 2020, the global market for skin whitening products was estimated at $8.6 billion and is expected to reach $12.3 billion by 2027, driven by the deep and widespread message that fair skin is important for access to emotional and economic opportunities. These figures do not include black market or misused products. Women all over the world are putting their lives at risk by using skin whitening products that contain harmful ingredients such as steroids, mercury and hydroquinone, which can have terrible side effects.
A March 2021 review published in the International Journal of Women’s Dermatology compiled some shocking statistics showing skin whitening worldwide:
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Skin whitening products make up 27% of the skin whitening market in the US alone, as the brown and black population here use skin whitening products. Although the ads for these products in the United States are not transparent, the beauty standard really likes glowing skin. This preference for light skin is another form of discrimination called colorism.
“It’s something that affects people of color in every part of the world,” said CNN International Health Editor Meera Senthilingam. “Black people use these products, and they don’t necessarily realize the physical and mental harm they cause. And white people often don’t know it’s a problem – or that such products even exist. .”
As part of CNN’s Gender Equality Program, she produced the series ‘White Lies: Exposing the Danger of Skin Whitening’ to raise awareness of this multi-billion dollar industry and its health risks. At its core. Colorism is the problem that drives it and what can be done to prevent it. For Senthilminga from Sri Lanka, who grew up in England, this issue was also personal and something he knew growing up.
The first episode of the “White Lies” series tells the story of women in India who have been using steroid creams to lighten their skin for decades. These creams must be prescribed by a doctor and are used for a short time for problems such as eczema, but many women use them for years or even decades. We meet Soma Panik, a 33-year-old Indian government employee who runs a skin care blog that warns others about the dangers of using steroids for skin whitening. He writes from experience; Constant use of the products as a teenager left her face with itchiness and acne that lasted for years and caused permanent ingrown facial hair – all facial symptoms damaged / steroid dependent (TSDF).
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“Patients who use strong topical steroids to clear or treat acne may develop steroid-insensitive acne or perioral dermatitis [around the mouth and nose]. It’s like steroid addiction.” , because when they stop steroids their skin becomes red, itchy and scaly, so they go back to steroids,” said Dr. Elizabeth Liotta, dermatologist and member of the Health Advisory Board.
Amira Atawe remembers being teased for her dark skin growing up in Somalia, and constantly seeing people around her use skin whitening products to achieve ‘beauty’ – only to cause terrible damage of skin. Years later, after his family moved to the United States, he began to study the use of these products while at the University of Minnesota, many of which contain high levels of mercury, which which is poisonous to humans.
A researcher and public health practitioner, Addaway launched the BeautifulWell Project, a non-profit organization dedicated to ending the practice of skin whitening. Beautifull partnered with the Sierra Club and in 2019 successfully petitioned Amazon to remove certain products containing dangerous levels of hydroquinone, a known carcinogen. Mercury. Apparently, only certain levels of mercury are legally allowed in cosmetics in the U.S., and 60% of the products they tested exceeded these limits, and some products tested over 100,000 mercury. BPM
This very high level of mercury may lighten the skin at first, but the long-term health effects can be very serious. “Applying mercury to the skin can lead to mercury poisoning, which manifests as a skin rash or irritated dermatitis. It can also lead to high blood pressure, inflammation, kidney damage and nervous system symptoms. such as confusion, tremors, memory loss, and fatigue,” explained Dr. Liotta.
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Addaway and Beautiwell worked with the Minnesota Legislature to allocate $1 million to the FDA and CDC to conduct public outreach and study the health effects of skin lightening products. In 2021, the FDA issued a consumer advisory warning people to avoid skin lightening products that contain mercury.
Governments around the world have different laws regarding these products. Beauywell continues to monitor marketplaces such as Amazon and eBay. As products are removed, new ones are added – it’s like playing whack-a-mole.
“This is a problem that requires a different approach,” Addaway said. “This needs to be addressed at the level of policy and research, but there also needs to be a public approach.”
As long as there is demand, there will be supply, and as long as there is racism and discrimination, there will be demand. “We are talking to the tribes from a cultural point of view because this issue is embedded in the culture and comes from the colonial heritage,” said Addaway, explaining that Beautivel aims to educate the public about the dangers of skin bleaching, but also how to it refuses. . The idea is that lighter skin is better. “The colonists left, but they left color behind, and people live this experience every day and pass it on to their children – if they have dark skin when they worthy or good enough.”
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Senthilingam says the aim of the series “White Lies” is to avoid absurd stories and blame for a better life.
“It struck me that people were using so many toxic products, [using] them everywhere,” he said, adding that working on the series made him realize that the effects of Whitening of the skin extends beyond the skin itself. , it is difficult to measure the impact on mental health.
Like many black women around the world, I cannot avoid the pain of those I love and respect. I went from a carefree child who loved to play outside to one who kept to herself in the house. I lost interest in sports. Sometimes I scrubbed brutally thinking I would get lighter skin. Later, due to having a diverse group of friends of all races and understanding this issue in the context of apartheid and racism, I accepted my skin color. Senthilminga and Atawe are helping to spread that awareness to more women. Skin care is one of those simple yet complex things. The options available in the market as well as commercial advertising can confuse you about the best skin care regimen. But with some basic knowledge about your skin and equipped with the right products, you can have healthy and beautiful skin.
Hydration is another