The Hooq Application Is – In India, HOOQ airs superhero TV series including Heroes of Tomorrow, Arrow, Flash, and Supergirl.
Online streaming service HOOQ has been suspended since April 30 following a legal filing. HOOQ has announced that it has shut down its website and said that it is currently in a financial lawsuit and is unable to return the funds. She filed charges on March 27.
The Hooq Application Is
HOOQ said it has stopped renewing subscriptions and billing fees, meaning user accounts will not be charged in the future. All current and active subscriptions expire on April 30th.
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In India, HOOQ airs superhero TV series including Legends of Tomorrow, Arrow, Flash, Supergirl, and more. It has also returned some of its books to Hotstar. However, according to reports, the show will not air on Hotstar.
Founded in 2015, HOOQ is a joint venture between Singtel, Sony Pictures Television and Warner Bros Entertainment. It is headquartered in Singapore and operates in Singapore, the Philippines, Indonesia, Thailand and India.
The streaming site is reportedly filling up because it can’t compete with competitors like Netflix and generate enough revenue to cover rising costs.
“International and local providers are increasingly responsible, content costs are still high, and the willingness to pay customers in emerging markets is gradually increasing with increasing choice. Hard,” Channel News Asia reported. next to the company.
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“We want to take this time to express our gratitude and thank you for your support for all the times you have made us a part of your life. Five countries, countless hours of fun, more than 80 million customers – and a priceless experience for all of us. Here’s HOOQ,” HOOD said in a post on his website. HOOQ, Singapore Telecom’s (Singtel) video-on-demand service, Sony Pictures Television and Warner Bros. recently launched a new program. mobile in Jakarta, Indonesia.
Founded in January 2015, Hooq currently operates in four Asian countries: the Philippines, Thailand, India, and Indonesia. Hooq has 1 million customers in Indonesia.
“After almost two years in the market and the last six months in Indonesia, we realized that people are always on their phones, especially here. This is why most, or about 80%, Indonesian customers get mobile phones Peter G. Bithos, CEO of Hooq, enjoys playing Hooq on mobile devices.
The new Hooq mobile app, available on Android and iOS devices, is said to be mobile-friendly, intuitive and equipped with a smart analytics system that recommends TV series or movies based on viewing history, He is also a customer.
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“We’ve redesigned the entire experience, from the first line of code to your phone, and the new experience is available across all platforms, including Chrome Cast, Apple TV, and web apps,” he explained. The team added that it took nine months to create Hooq’s new face.
Hooq’s new mobile has adopted an Instagram-like design. Full-page banners list content horizontally, like a continuous, never-ending feed, allowing customers to scroll up and down to explore content.
We have also added ‘Download’ and ‘Play’ buttons below each movie or TV series so that customers can take a quick step instead of clicking ‘Play’ after clicking on the movie poster.
“The new mobile app experience will be seamless, simple, social and intuitive like the popular social media apps on the market. Get down and take action,” said Bithos.
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The new app also displays the TV series or movies that customers are currently watching on top, making it easier for them to continue watching.
Hooq customers will experience the new app this week in Indonesia, as well as the Philippines, Thailand and India.
The new mobile app is not the only one Hooq announced in Jakarta recently. We also introduced a ‘world first’ subscription model, a new way for customers to purchase products called Freemium.
“The next thing we learned in markets where Hooq is present is that a 30-day free trial alone is not enough to entice potential customers to sign up” We need to think about how we We can be very strict in our approach to find new customers,” Bithos explained.
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“The previous way to join in North America was to take advantage of a free trial. That’s it. “If you decide not to sign up for the service, you will no longer be able to use it, but we want to keep you updated with our services. the Asian market,” he added.
Freemium, Hooq offers customers premium services for free even after the free trial period ends. However, the freemium is limited to the pilot episodes of all 350 TV series in the theater.
The goal is to create stability and convince free trial customers to sign up to continue watching the next season or episode of their favorite series.
“What we’re giving our customers here is the ability to slowly scroll through series with no time limit and the ability to find the series they’re looking for. This will create stickiness and make you You will have to subscribe to watch the entire season,” said Bitho.
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Comics TV series like Legends of Tomorrow, Supergirl, Gotham and ABC Studios’ Devious Girls are among the 350 TV series you can watch with a free trial.
Currently, Hooq has a catalog of nearly 40,000 hours of TV series and movies, including Bollywood, Thai and Filipino entertainment. About 5,000 – 6,000 or 15% are entertainment products in Indonesia.
The next acquisition in Indonesia will focus on local entertainment, including older, independent or festival films that have little or no screen time in local cinemas.
“Indonesians are actually divided equally, 50:50, between watching foreign and local titles, which gives us a good idea of how local entertainment can sit with foreign or domestic entertainment. west,” Bhitos explained.
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Hooq sees Indonesia as the most promising market of the four, as it is the newest country to be served. Its services are mainly aimed at middle class and young urban families.
“We first started in the Philippines in February of last year and in Indonesia in April of this year, and this country has become the second largest market apart from India, and it is now competing with India as the top market.” Ravi Prakash Vora said.
“Within six months, we already got our first 1 million customers in Indonesia, but we hope that number will reach 5 to 10 million in the next two years,” he added.
In terms of consumption, Indonesia has the highest activity compared to other countries, followed by India, while the Philippines and Thailand still watch movies or series on large and medium screens.
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To increase awareness, Indonesia country manager Guntur S. Siboro (pictured right) said Hooq will spend “several million dollars” on an Above The Line (ATL) video campaign this November.
“This campaign pushes the concept of private rooms for families to enjoy together, showing how one Hooq profile can be enjoyed on up to five devices, as well as ensuring that Hooq content appeals to people of all ages and genders. “Show it to you,” he explained.
Hooq will also launch parental controls and a children’s space so customers can set personal boundaries within the family.
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