What Application Discord – The founders of Discord wanted to create a way to talk with their gaming friends. They created something much bigger.
Most Discord users have a similar origin story. They liked to play video games and they liked to play with their friends, so they used TeamSpeak or Skype to talk with their friends in the game. They mostly hated TeamSpeak and Skype, but they were really the only options.
What Application Discord
Eventually, many of these players achieved something. They wanted to talk to their game friends even when they weren’t in a game, and they wanted to talk about things other than the game. His play friends were his real friends. As luck would have it, at the beginning of 2015, a new tool called Discord appeared on the market. His slogan was not subtle: “It’s time to give up Skype and TeamSpeak.” It had text chat, which was nice, but mostly it did voice chat better than anyone else.
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Early adopters set up private servers for their friends to play together, and some enterprising ones set up public servers to search for new budding gamers. “I don’t have many friends IRL who play games,” shared a Discord user who goes by Mikeyy on the platform. “So when I played Overwatch, I started my first community … to play games with someone on the Internet. You could play a few games with someone and then you would say, “Hey, cool, what about your Discord ? ‘”
Fast forward a few years and Discord is at the center of the gaming universe. It has over 100 million monthly active users, in millions of communities for every game and player imaginable. Their largest servers have millions of members. Discord is also slowly building a business around all that popularity, and now it’s undergoing a major pivot: It’s pushing to make the platform a communication tool not just for gamers, but for everyone from study groups to sneakerheads to gardening enthusiasts. Five years later, Discord now realizes that it may be tapping into something like the future of the Internet. Almost by accident.
Pivot is really essential to Discord’s story. It wouldn’t exist without them. Before trying to reinvent communication, co-founder Jason Citron was just one of those kids who wanted to play with his friends. “It was a period of, like Battle.net,” he told me (in a Discord chat, of course). “I played a lot of Warcraft online, I got into MMOs, Everquest.” At one point, he almost didn’t finish college thanks to too many hours spent playing World of Warcraft.
Citron learned to code because he wanted to make games, and after graduating, he started doing just that. He started his first company as a video game studio and even launched a game on the first day of the iPhone App Store in 2008. It fizzled out and eventually evolved into a social network for gamers called OpenFeint, and Citron has it described as “basically like. Xbox Live for iPhones.” He sold it to the Japanese gaming giant Gree, then started another company, Hammer & Chisel, in 2012 “with the idea of building a new kind of game business, more around tablets and multiplayer games core”. He built a game called Fates Forever, an online multiplayer game that feels very similar to League of Legends. It also included in-game voice and text chat so players could talk to each other while playing.
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And then the extreme of Silicon Valley happened: Citron and his team realized that the best part of their game was the chat function. (Not a good sign for the game, but you get the point.) This was around 2014, when everyone still used TeamSpeak or Skype and everyone still hated TeamSpeak or Skype. Citron and the team at Hammer & Chisel knew they could do better and decided they were going to try.
It was a painful transition. Hammer & Chisel shut down its game development team, laid off a third of the company, moved a bunch of people into new roles, and spent about six months redirecting the company and its culture. Nor was it clear that his new idea would work. “When we decided to go to Discord, we had maybe 10 users,” Citron said. There was a group playing League of Legends, a WoW guild and not much else. “We showed it to our friends and they said, ‘It’s beautiful!’ and then they will never use it.”
After talking to users and looking at the data, the team realized their problem: Discord was definitely better than Skype, but still not very good. Calls fail; the quality fails. Why did people give up a tool they hated for another tool they learned to hate? The Discord team ended up completely rebuilding their voice technology three times in the first few months of the app’s life. At the same time, it also launched a feature that allows users to moderate, ban and grant roles and permissions to others on their server. That’s when people who tried Discord started noticing right away that it was better. And tell your friends.
Discord now claims May 13, 2015 as its launch day because that’s the day foreigners started using the service. Someone posted on Discord in the Final Fantasy XIV subreddit with a link to a Discord server where they can talk about a new expansion pack. Citron and his Discord co-founder, Stan Vishnevskiy, immediately jumped on the server, jumped into voice chat, and started talking to everyone who showed up. Redditors would come back, say “I just talked to the developers here, they’re pretty cool,” and send even more people to Discord. “That day,” Citron said, “we had a few hundred signups. It kind of snowballed off the top of the mountain.”
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A user who goes by Vind på Discord was among the first groups of Discord users. He and his friends who play Battlefield 4 left TeamSpeak for the app as they started to talk more about Battlefield. “We’ve moved away from being just about the game to being more about the overall community.” Discord allows them to create different channels for different conversations, keep some order in the chaos, and jump in and out as they please. But Vind said one feature in particular stands out: “Being able to jump on an empty voice chat is basically saying to people, ‘Hey, I’m here, want to join and talk?’
Almost everyone I spoke to chose the same example to explain why Discord feels different from other apps. Voice chat in Discord is not like creating a call, it does not involve calling or sharing a link and password or anything formal. Each channel has a dedicated space for voice chat, and everyone who tunes in connects and talks instantly. The better metaphor than calling is to walk into a room and hit the couch: Just say, I’m here, what’s going on?
Add to the list of things about Discord that have turned out to be unexpectedly powerful. In retrospect, of course, it feels obvious. Vishnevskiy describes it as “a neighborhood or like a house where you can move between rooms,” which is very different from most online social tools. It had no gamification systems, no follower counts, no algorithmic timelines. “It created a place on your computer and on your phone,” Citron said, “where you felt like your friends were around and you could run into them and talk to them and [hang out] with them.” Open Discord and see that a few of your friends are already in the voice channel; you can jump in.
From a technical point of view, this is not easy. “There needs to be a different way of building the system,” said Vishnevskiy. Discord has spent a lot of time making it easy to be in a voice channel on your phone, then switch seamlessly when you open Discord on your computer. And it continues to work on latency, the enemy of any real-time communication developer.
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The company recently added video chat to the stack, believing it to be the next level of hi-fi chat that Discord needed. The team wanted to build a way to share screens during a game, essentially creating a small group or private Twitch that would allow users to stream games with their friends watching. It was quite difficult to do in 4K at 60 frames per second. They weren’t even sure how to add it: Should I add a separate channel for video, or would users have a hard time choosing between voice and video? They ended up adding in the voice channel, making it a progressive step from the voice rather than something separate.
There isn’t much that Discord does that users can’t do exactly anywhere else. On the one hand, it’s very similar to Slack, mixing public channels with easy side chats and multiple ways to find the right people. It is also a little
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