What Applications Can Make – Mobile apps are a way of life. Whatever you want to do, there’s an app for it. There are over 3 billion apps in the app stores today, and sorting them into mobile app categories is essential for discoverability and understanding.
In this blog post, we’ll look at all the different types of apps to help you make informed decisions on how to monetize apps and how to effectively market them for maximum success.
What Applications Can Make
Mobile apps differ from each other based on the technology they are built with. The three main classifications in mobile applications according to their technology are: native applications, web applications and hybrid applications. The fourth type, PWAs or Progressive Web Apps, is another type of application that started out as web apps but has now become an important category of its own. Let’s discuss each of them in detail.
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The classic gold standard in mobile apps: something of the highest quality and value, but often replaced by a modern, more cost-effective solution.
Native apps are written in a specific programming language that runs on a specific operating system. So an Android app would be written in an Android language like Java or Kotlin. An iOS app would have to be written in Objective-C or Swift.
This means that it would have to be coded twice for an app to work on Android and iOS devices. Therefore, native app development is a longer and more expensive process that requires a full team of iOS and Android developers.
However, at the end of this long process, you will have an app that fits like a glove on the user’s device. It looks custom (because it is), works like a charm, integrates seamlessly with your device’s hardware, and provides an unparalleled user experience.
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Web apps are a type of application that can be accessed through an internet browser. When you enter the app, the browser interface disappears and the app covers the entire screen to give you an immersive experience.
The great thing about web apps is that they remove a critical barrier, the install step, that encourages more people to use the app without worrying about taking up space on their device or even being reluctant to download another app.
In terms of development, web apps can be coded once and used on any device with an internet connection. This makes web application development easier and more cost-effective.
As for some downsides, web apps tend to have fewer features than native apps. They don’t work when the device is offline, and because they’re in the browser, they can be exposed to more security risks than native apps.
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Hybrid apps, as the name suggests, are a happy medium between native apps and web apps. They can be coded once and deployed on different operating systems. This is done by writing basic code once and then customizing key initial features for each operating system separately. Modern cross-platform languages such as React and Flutter can achieve code reuse of up to 80%, enabling a significant reduction in hybrid application development times.
The popularity of hybrid apps has increased significantly in recent years, and an increasing number of companies need mobile apps to power their digital business, but don’t want to spend the huge amount of money that native app development requires.
Hybrid apps offer more market appeal: Android, iOS and other operating systems devices at a fraction of the cost of developing native apps. They also have shorter development cycles and faster time-to-market, making them an attractive prospect for application developers and business owners alike.
Hybrid apps offer rich, immersive user experiences and great functionality even at the lowest price point, making them a great business solution.
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However, hybrid apps may not be the best choice for businesses that need a high-performance mobile app that needs to do a lot of work, handle large transactions, high traffic, or high-definition media. Complex features can slow down these applications and tend to be less interactive.
Progressive Web Apps or PWAs are mobile applications that work as an extension of a website accessed through a browser. They can be saved to your device and used as an app by simply storing a bookmark on your device.
Because they are web-based, they can be accessed from any device with any operating system, making PWAs a great solution for businesses that need a quick digital presence solution.
PWAs use browser functionality and an API to provide users with a native app-like experience without taking up a lot of space on their device. They’re more like a webpage that lives on your device and mimics an app experience.
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PWAs load very quickly and take up very little bandwidth, making them highly usable by all types of users, even those with slower internet speeds and limited data allowances. Plus, they’re automatically updated each time they’re accessed, making them even easier. No installation is required, which removes barriers to use and significantly increases engagement.
As you can see, PWAs offer enticing benefits for users, developers, and business owners alike. They too can have their share of shortcomings. For example, they cannot take advantage of all hardware features, have some issues with operating system integration, and are susceptible to browser limitations.
Despite this, PWAs are a great solution for businesses that need applications that work quickly with a lower cost and faster time to market.
Now we come to the fun part of sorting apps: app categories. Based on the work they do, mobile apps come in different categories. Categories help users find and download the right apps. That’s why app stores distribute apps based on categories.
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It’s important to know these categories to know which category your app should start in. While it might seem obvious at first, many apps fall on the borderline of two categories, and understanding your competition can help you choose the right category.
Gaming apps have dominated the most popular app categories for almost as long as apps have existed. Except, of course, that one-off educational apps have taken over and come to the fore, as a result of the pandemic lockdowns and the growing relevance of online learning apps. More on that later.
Getting back on track though, the mobile app categories tell us why people are using apps and what their users want. As you can see, people use mobile apps to play games, learn online, run a business, manage their finances, shop, eat, health, social media, travel and much more.
The most popular app category is game apps. Whether users have a few minutes to spare on their commute or have a full weekend marathon planned, gamers get their share of app consumption. Therefore, developing a good game for mobile users is a very rewarding prospect for mobile app developers.
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That said, the most popular mobile app category is games, and it also comes with the obvious baggage of very high competition. Over the years, gaming technology has grown, with games simulating experiences close to real life. Modern game apps not only have the most interesting stories, but also realistic graphics, high-definition visual effects and comprehensive sets. All of this is possible through text-sized code involving multiple teams and millions of hours of effort.
Clearly, great rewards require Herculean efforts. If you can make the cut, mobile app games have multi-billion dollar revenue and popularity that often rival the NBA and Superbowl.
Candy Crush Saga had over a billion dollars in sales in 2020. For a game with the simple “Match 3” formula, that’s an impressive feat. Over the years, he has earned over $5 billion. Candy Crush achieved this with excellent design, creative gameplay curves, and a friend interaction feature.
Top mobile gaming apps include Honor of Kings which has raised nearly $10 billion to date, Monster Strike: $9.2 billion, Pokemon Go: $6.4 billion and PUBG: $5.1 billion.
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You see where I’m going with this, right? There’s a lot of money to be made from gaming apps, as long as you’re willing to put in the effort.
You’ve been waiting for this one, right? Yes, there was a time when David beat Goliath, or an educational app took over gaming, social media, and entertainment apps. For about a week in August 2017, Reminder, a school communication app, reached No. 1 on the list of most downloaded free iOS apps.
It was a rare occasion to see an education platform steal the obvious content from media and entertainment apps that are often popular in the charts. The development certainly highlights the potential educational applications in our world. There’s a huge market for them and we think some much-needed disruption is in order.
Leading education apps such as Lynda.com, Udacity and Coursera are already leading the way in making significant profits by providing
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